Project Description

At Chamber Training, I acted as an all-over marketer, managing the complete 360-degree marketing scope for both B2B and B2C audiences. I took full ownership of our social media ecosystem, managing our TikTok, Instagram, Facebook, and LinkedIn channels. This required a highly adaptable approach: I produced professional industry updates to engage local employers on LinkedIn, while simultaneously creating high-energy, relatable content to drive enrolments from potential apprentices aged 16+.

My role went far beyond social media management. I acted as an internal content creator and copywriter, handling the full lifecycle for our news and media outlets. This included writing targeted feature articles and producing video case studies to showcase the real-world impact of our programmes. I also mentored a Marketing Assistant to ensure our brand standards remained consistent across all digital and print collateral. Whether I was managing traditional print projects or launching digital campaigns, my focus was always on bridging the gap between community-focused engagement and high-level commercial training promotion.

Published Articles:

Feature Friday: I led an initiative using Instagram Live to inspire young people: Feature Friday - Inspiring Young People

Summer School: I promoted our free summer school programs to support local learners: Chamber Training Free Summer School

Business Skills for Apprentices: I wrote about our hairdressing apprentices learning the commercial side of the industry: How to Run a Business - Hairdressing Apprentices

Video Case Studies

I produced and managed several video case studies for our YouTube channel to showcase the success stories of our apprentices and the businesses they support:

Adult Care Apprentice Success: Caroline Dagg Case Study

Accountant Apprentice Journey: Sumaya Miah Case Study

Employer Testimonial: McGlone Wardzynski Director Interview

Progressing through Apprenticeships: Jack Baker Case Study