Project Description

In my role at ApariPro, I acted as an all-over marketer, managing the complete digital lifecycle. While my main focus was on our LinkedIn strategy, I was also the primary internal designer, responsible for all visual assets including event banners, exhibition materials, and email marketing graphics.

I took a lead role in our brand refresh, working with an agency to modernise our identity and then implementing those changes ourselves. On the technical side, I oversaw our Zoho CRM rollout, managing email workflows and data reporting to ensure our lead generation translated into sales. Essentially, I bridged the gap between creative design, technical web management on WordPress/Elementor, and strategic data analysis.